The most important fact you will hear in 2017 is …
.. well, before I tell you, let me say that:
- two out of every three of your customers have a smart phone
- in the last 12 months these phones have changed the way your customers think about your website
OK. Here is the most important fact …
Your customers want to contact you on their phone.
This is true because …
- Their phone is very convenient for them.
It’s always in their pocket or purse. They can go to your website at any time. And they will.
- The screen on their phone is pin-sharp.
It’s so good that right from their “tiny”phone screen they can look you up, buy from you, make bookings, send you questions, upload an photos or info you want from them … their phone has become their communication hub. With you and everyone else. (Except grandma.)